Search Engine Optimisation

The search engine optimisation process is often overlooked by the majority of companies looking to promote their business on the web. However to take full advantage of the potential success your company could achieve on the web, you need to devote as much attention to search engine optimisation as you do to the website design. Unfortunately, there are very few website design companies in the UK with the skills or experience to do this.

However, our website design services are unique. We aim to develop an effective solution through a combination of many factors including website design and search engine optimisation to maximise the full potential of the internet for your company. We realise that every client is unique and so we research the target market of each client and create a marketing plan that will achieve the best results for their particular requirements.

Search Engine Optimisation
We will optimise your website for top rankings in the major search engines that account for 95% of all Internet traffic. This is entirely different from the search engine optimisation offered by other website design companies whose knowledge of search engine optimisation application is limited. Their search engine optimisation skills usually go no further than submitting your website to hundreds of search engines using automated software. However this is of no real benefit for the following reasons:

• The 7 major Engines account for 95% of traffic, therefore submission to hundreds of search engines is a waste of time.
• Using submission software actually results in a lower ranking in the search engines. No software is involved in our submissions to the engines.
• There is no point submitting your website if search engine optimisation has not been applied to achieve top rankings. There are millions of websites on the web, so if search engine optimisation has not been carried out on your website it will be lost.

Once search engine optimisation has been implemented we will monitor your website for 2 months (for free) after it first appears to check its progress and advise you accordingly. Search engine optimisation is a very complex procedure and there are very few website design companies with the skills to do this in the UK.

We will also research and submit your optimised pages to numerous specific directories, who, despite being relatively small, are still significant and can bring in valuable results.

Reciprocal Links:

Search engines place a great deal of importance on links that point to your website. If a website is related to the subject matter of your website and they are linking to you, the search engines will view this as a positive vote for your website. If required we will research your target market and identify the type of websites that are appropriate for exchanging links with.

We then visit these websites to find the e-mail address of the site maintainer to contact and to gather information about the relevance of the website in question. We then contact the site maintainer by e-mail to request a link exchange with them. For websites where an inbound link is actually generated, we send the suggested HTML, help on setting it up, then change the HTML to create a like link where needed on your site, confirm and check to see that the inbound link is up.